How much does a website cost in India in 2026?
Honest 2026 pricing for Indian web projects — from ₹15k landing pages to ₹5L+ web apps. What drives cost up, what drives it down, and the red flags to dodge before paying anyone.
The short answer
A real, modern website in India in 2026 costs ₹15,000 to ₹5,00,000+. The number depends almost entirely on what you actually need.
Most small businesses pay between ₹25,000 and ₹75,000. Most product startups pay between ₹75,000 and ₹3,00,000.
That's the honest range. Anyone quoting you "₹3,000 full website" is selling you a templated WordPress install that'll embarrass you in six months. Anyone quoting ₹15,00,000 for a 5-page brochure site is padding.
The three real tiers
Tier 1 — Starter · ₹15,000 to ₹25,000
What you get:
- 1 to 3 responsive pages
- A contact form that emails you
- Basic SEO (sitemap, robots, meta tags)
- Hosting on Vercel or Firebase (free for most small sites)
- 1 revision round
What it's for: a freelancer landing page, a local shop, a portfolio, a pre-launch waitlist.
What it's not for: e-commerce, blogs, multi-language, anything that grows.
Tier 2 — Business site · ₹45,000 to ₹1,00,000
What you get:
- 5 to 10 pages with a blog
- CMS so you can update text and images yourself (Sanity, Notion, or Firestore-backed)
- Real SEO setup including Open Graph cards, structured data, sitemap submission to Google
- Lead capture wired to email or CRM
- Performance tuning to Lighthouse 90+
- 2 revision rounds
What it's for: a real small business that wants to be found on Google, capture leads, and publish content.
Tier 3 — Custom web app · ₹1,00,000 to ₹5,00,000+
What you get:
- Custom architecture (Next.js, Remix, full-stack)
- User accounts, payments, dashboards, role-based admin
- Third-party API integrations (CRM, ERP, payment gateways)
- Multi-language or multi-region
- Performance + security audit
- Ongoing maintenance retainer
What it's for: a product. Not a marketing page — an actual web application that customers log into.
What drives cost up
- Number of unique page templates. "20 pages" is cheap if it's the same template 20 times. Three custom templates is more work than ten pages of one design.
- Custom design vs. theme. Bespoke design adds ₹15,000 to ₹50,000 depending on depth (just pages? whole brand system?).
- Animations and 3D. Each scroll animation, model viewer, or motion graphic is real work. ₹5,000 to ₹30,000 each.
- Integrations. Stripe takes a day. Razorpay + GST + invoicing + Tally export takes a week.
- Languages. Adding Tamil + English bilingual layouts roughly doubles design QA time.
- CMS scope. Letting a client edit page copy is one thing. Letting them edit the navigation structure is another.
What drives cost down
- Use a starting template. We sell six at ₹15,000–₹45,000 because the design groundwork is already done. Customisation happens on top.
- Skip the blog at launch. Most small businesses never publish more than 3 posts. Add the blog when you actually need it.
- Postpone integrations. Launch with a contact form. Add Razorpay when you have customers asking to pay.
- Pick proven hosting. Vercel + Firebase is free for most small sites. Don't pay for dedicated hosting until traffic forces you.
Red flags to dodge
- "₹5,000 full website" Instagram ads — almost certainly a templated WordPress install. Maintenance breaks within months.
- Anyone asking for 100% upfront — industry standard is 40–50% on kickoff, balance on delivery.
- No fixed-price proposal — hourly billing for marketing sites is a trap. You'll be billed for revisions you assumed were included.
- Hosting locked to the agency — if you can't take your domain and files elsewhere, you're hostage.
- No source code handover — every project we ship hands over Git access + deployment credentials. Don't accept less.
How to brief properly (and save money)
Before you ask for a quote, prepare four things:
- Three reference sites you actually like. URLs. Not "make it like Apple."
- Your content. Or admit you don't have it and budget for copywriting.
- Your real budget range. Not "what's the minimum" — your honest top end.
- Your launch deadline. Hard deadline = a real number we can plan against.
With those four, any honest studio gives you a fixed quote in 48 hours.
What we charge
For the record, ElevenCraftStudio's website tiers in 2026:
- Starter ₹15,000+ — single-page or up to 3 pages
- Standard ₹45,000+ — full marketing site with CMS and blog
- Custom ₹1,00,000+ — web app or e-commerce
Full breakdown with what's included: Website Development services →
TL;DR
- Real websites cost ₹15k–₹5L in India in 2026.
- Most small businesses pay ₹25k–₹75k.
- Ignore "₹3,000 full website" ads.
- Get a fixed-price proposal in writing.
- Demand source code handover.
Have a project in mind?
Let's turn it into something real.